Traditional approaches to marketing aren’t working as well as they once did. That’s because traditional marketing always focused on what’s called marketing speak to prompt behavior changes or actions by customers and clients.
You know: “Buy this. Go here. Call us. This is what author Seth Godin calls “interruption marketing.”
Delivering content used to be a pushy, one-way street. Not any more. Now it’s about having conversations, not selling.
Now a well-told story stands out as one of the best ways to get your messages across.
Brand journalism involves telling stories journalism-style about a company, that make readers want to know more, stories that have conversations with customers or clients, giving them original, helpful content they can relate to.
